IWC London Boutique

The new London-based IWC boutique was hailed as one of the “world’s most renowned destinations for luxury, culture and heritage,” well before the doors actually opened to the public – but the chic New Bond Street boutique has proudly lived up to all the hype.

The Bond Street locale serves as the London base for the internationally acclaimed IWC Schaffhausen brand. Prior to opening, IWC had been on the hunt for a London location that would meet both the company and the customer’s needs. Bond Street, it turns out, served as just that. “An IWC boutique in London has been a key focus of the brand for some time now. It was however, important to find the ideal location, one that provided a fit with both who we are as a brand and our customers’ expectations,” IWC CEO Georges Kern revealed in a press release by the watch manufacturer. He added, “We have now found this location; New Bond Street being one of the most famous streets in the world, synonymous with luxury and elegance.”

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