Muji, Stripping Away The Unnecessary

In everything they offer, from apparel to home furnishings, the Muji brand is keenly focused on functionality. At their four US outposts and online, they’re constantly striving to design and deliver products devoid of frills and unwarranted extras. All too often, retailers “sell the sizzle, not the steak”, and that’s because the metaphorical steak isn’t very tasty. That’s certainly not the case with Muji, where the governing philosophy has always been to constantly refine, simplify, and provide their customer base with nothing more than great quality at a good value.

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