It hardly matters the day or time, at Novikov you’ll always encounter a busy operation in an upbeat atmosphere that’s crackling with energy. This expansive Mayfair restaurant and lounge bears the name of Russia’s most successful restauranteur of all time, Arkady Novikov. Featuring large and nicely appointed dining rooms for both Italian and Japanese cuisines, along with ample lounge space for cocktails and entertaining, the eclectic Novikov more than manages to succeed across the board. Food and drink aside, patrons flock here for some of the best people watching anywhere in London. For an international mix of beautiful men and women, look no further.

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