The Rolls-Royce Black Badge

Rolls-Royce is back, and promising big things. The release of its “Black Badge” was created for a “darker, more assertive, confident, and demanding aesthetic,” customers who are “driven by their restless spirits to change the world in their own way.” The Black Badge edition, unveiled at the Geneva car show, appeals to Royce’s younger, wealthier buyers. Rater than black letters against a silver background, the Black Badge boasts silver letters on a black background, and the brand’s infamous hood ornament — the Spirit of Ecstasy — has gone from chrome to a “high-gloss dark vamp.”

And because the Black Badge is part of the Rolls-Royce bespoke program, interested buyers can customize the car’s design to fit their taste. The Black Badge is available on the smaller Ghost sedan or on the two-door Wraith, and includes a number of custom visual elements to ensure that the car stands out from its competition. According to The Verge, the Ghost Black Badge also features an additional 40 horsepower and a tweaked transition map, which provides an “added sense of urgency” to the power the car enlists. Breaks have also been refined, now offering an extra inch on the front discs of each version.

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