This is a well done New York Times Magazine profile and interview of Jay-Z, written by Zadie Smith. There are a couple of threads that run throughout the entire piece, which crystalize what has been central to Jay-Z’s success and evolution. We’ve watched as he has adroitly managed multiple worlds at once over the years; hip-hop superstar, entrepreneur, and philanthropist are but a few of the hats the mogul wears simultaneously. What’s central to his success? Smith’s profile makes it clear that exceptional artistic ability aside, Jay-Z has thrived because he is so well-rounded and has always had a plan. Hova’s plan is working to perfection right now.