Parisian City Street Gets a Dinner-and-Design Makeover

A brand new haven for haute design and cuisine is set to open in the Rue du Vertbois of Paris, France. Conceived by French banker and entrepreneur Cédric Naudon, La Jeune Rue (Young Street), tucked into the trendy Marais neighborhood, is based on three beliefs: producing better, eating better and living better. In order to make his vision a reality, Naudon acquired upwards of 25 shops on both Rue Volta and Rue Notre-Dame de Nazarath.

Naudon hand-picked an A-list team to makeover each of the 25 shops that he acquired including Tom Dixon, Jaime Hayon, Nendo and Atelier Mendini. In an effort to maintain artistic expression, each designer is responsible for a different location. In-demand, high quality and sustainable suppliers like La Ferme du Bec Hellouin and Les Maitres de Mon Moulin have also been brought on board. The shops will include a cinema, several restaurants, a speakeasy, covered market and a cheese shop which are expected to open in April of 2014, closely followed by the street’s full launch in September of the same year.

A list of the assignments, shops and a full description of the street’s layout can be found on PSFK.

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