Made In America Tour Extends Philanthropic Arm To LA With Help From Jay Z

Following the incredible success of the first-ever festival in Philadelphia on Labor Day weekend in 2012, the two-day Budweiser Made In America Tour has a new reason to celebrate: This year the festival will simultaneously deliver twice the amount of music across two time zones – again in Philadelphia and then again in Los Angeles.

The festival, which benefits United Way of Philadelphia, Southern New Jersey and Lancaster County, will be the first of its kind of run simultaneously on both coasts. Budweiser will also make it possible for fans to live-stream the performances from both stages on its website.

The addition of the west coast festival has allowed Budweiser, Live Nation, United Way and Jay Z to continue their efforts toward improving lives and strengthening local communities in Los Angeles County. United Way has announced they’ll invest the funds raised from the tour to ensure that more people have the opportunity to meet their potential. The LA arm of the festival coincides with the “Summer of Success” series hosted by Mayor Garcetti, which aims to advance youth during the school break by providing them with jobs, learning opportunities and extended programming at the City of LA parks and rec facilities.

Last year, the Philadelphia festival took in more than $300,000 to put towards education and talent develop initiatives to develop cradle-to-career education for students. The end-goal is to have the same cultural and monetary impact on the wavering neighborhoods of Los Angeles.

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