At a recent Manhattan press conference, Jay Z, flanked by Rihanna, Coldplay, Kanye West, Madonna, Beyoncé, Nicki Minaj and dozens more debuted his brand new music streaming service. Dubbed Tidal, the streaming system promises to deliver a different future for music, one not in conflict with the artist and the listener. Tidal aims to reestablish the value of music, upend the status quo and to reconnect the artist to its fan base through high-fidelity sound quality, high definition music videos, expertly curated editorial, and full access to offline features.

The press conference debuted the owners of the music-streaming service – a lineup heavy with stars from every genre, decade and class of music – as they unveiled the first-ever, global, and artist-owned entertainment platform.

But Quartz surmises Jay Z and co. might have a more difficult time wiping out the conversation than expected. “Tidal’s hi-fi or ‘lossless’ tier costs $20 a month in the US – twice the price of services that currently exists, or will soon exist,” they note, adding, “Whether there’s a demand for such a product at that price point remains highly questionable.”

As far as cost predictions go, Quartz notes Tidal has “no free, ad-based option” like Spotify and Pandora, however Tidal will offer a “30-day trial for both of its products.”