The island most commonly known for its elaborate celebration of every college kid’s vices is undergoing a bit of a reinvention at the hand of the celebrities, artists, dignitaries, photographers, models, and pay-to-play big shots it was initially destined for.

Ibiza, the sparkling island off the coast of Spain, has always served as a dream-come-true for indulgence, round-the-clock discos, and a breathtaking display of stunning yachts. These days, the island is taking on a new rap, one far adrift from its adolescent rap sheet.

But is the island destined for the same doom that many now equate with Vegas? An editorial appearing in the New York Times T magazine asserts that only time, and a new clientele, will tell.