• Photo: Olivier Saillant
  • Photo: Olivier Saillant
  • Photo: Olivier Saillant

Chanel’s Mademoiselle Privé

Together with Karl Lagerfeld, Chanel has debuted an enchanting journey through the House’s creativity and design. Dubbed “Mademoiselle Privé”, the show highlights Chanel’s Haute Couture, the re-editions of the High Jewellery “Bijoux de Diamants” collection that was first created in 1932, and Chanel N°5. The exhibition captures the charismatic personality and irreverent spirit of Mademoiselle Chanel and Lagerfeld. Taking place at the Saatchi Gallery through November 1, the installation spans three floors and choreographs Chanel’s audacity, freedom, and innovation throughout the brand’s storied, high-fashion career.

Bruno Pavlovsky, Chanel’s president of fashion, told reporters, “Mademoiselle Privé is an invitation to understanding what creativity means to Chanel. What we want to offer to our audience and our fans, not only our customers, on top of product, is the unique creativity of the people inside the brand.”

Tucked between the Knightsbridge, Pimlico, and Chelsea neighborhoods, Saatchi Gallery is just blocks away from London’s famed River Thames — and the choice of location, according to Pavlovsky, was no mistake. “The location of the city will have an impact on the content of the exhibition. The idea is not to duplicate the same exhibition everywhere, but to be able to evolve,” Pavlovsky noted. “The exhibition gives everyone an idea of how open we are to what is happening in the world.”

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